5 Tips for Success as a Real Estate Agent

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    Starting a career in real estate may be overwhelming at first. Between studying for licensing exams, choosing your specialty within real estate, and learning how to network, it can be a stressful start.

    Here are a few tips that can help you succeed in your real estate career:

    Be a Good Communicator

    Communication is essential within any career; however, it is extremely crucial within the real estate industry. Multiple factors go into communication which includes your presence, attitude, listening skills, and overall preparedness for a discussion with your client. As a real estate agent, it is your responsibility to be present in the conversation with your client and display professional mannerisms. Maintain a positive attitude toward your client and be sure to listen thoroughly to their needs and desires for their ideal office space. If you show the client that you truly care about making their experience as positive and beneficial as you can, you have shown that you are a good communicator.

    Use Email Marketing

    Email marketing is an important method that businesses should implement as a part of their marketing strategies. This allows you to build relationships with leads, past customers, and current customers. The ability to schedule when your emails will be sent makes this method very convenient for both the client and the real estate agent. Be sure to work with a marketing expert to learn how to develop the right messaging, to make email marketing one of your most impactful marketing channels.

    Create Social Media Profiles

    Maintaining a social media presence is a great way to network, keep in contact with clients, and stay up to date on the current market. Social media holds a huge marking presence as well, along with becoming the main tactic that companies use in order to get their message across to their customers.


    Networking is a critical step in expanding your clientele and getting your name out there. LinkedIn is a great social media platform to help you build relationships with other real estate agents and promote your business as well. Networking can also help lead to new jobs in the future within new real estate industries.

    Stay Persistent

    As a real estate agent, you may face the challenge of clients not responding to your emails or phone calls. To show your interest in helping the client, along with your willingness to answer any questions they may have throughout the process, stay persistent. Actively send follow-up emails and make follow-up phone calls to show your perseverance.

    Additional Questions? Ask the Experts

    At The Genau Group, our team is managed by real estate advisors with more than 100 years of collective real estate experience and knowledge. Additionally, we have backgrounds in Accounting and Finance. Our goal is to build long-lasting relationships with our clients, as long as they remain in business.